Helping customers save time and money

Aldi is great, but you never get everything you want there, and usually have to pop to one of the bigger supermarkets to top up. So we ditched the usual hard-sell tropes and focused on an emotional benefit instead – the time you save when you don’t have to shop around.

We spent our time creating a fun Rube Goldberg machine, followed by a series of assets that people could actually use to fill their time with, in print and social.