It’s time to be clear
We delivered a new brand positioning for ClearScore, creating cut-through with
real, human stories in a category full of celebrity ambassadors and quirky characters.
PITCH WIN | FILM | SOCIAL | RADIO
Customers are searching for brands to help them navigate the cost-of-living crisis.
So we launched a campaign that seeks to connect to the reality of financial challenges and ambitions facing ClearScore users. An approach that is particularly important in today’s economic backdrop.
We launched with an emotional 60’ TVC centred on a son flying the nest from the home he shares with his dad. This was supplemented with a hard-working 30’ direct TVC as well as radio and social.
ROLE: CREATIVE DIRECTORS / CREATIVES
ECD: PETE HEYES | Agency: Atomic London
Production: Academy Films | Directors: Si & Ad | Edit: Assembly Rooms | Post: Coffee & TV | Music: Native | Sound: Jungle