That time we tried to get New Zealand into Eurovision
A little proactive idea for Yeastie Boys that got a huge reaction.
SOCIAL | MUSIC | PRINT | EVENT
Eurovision, the clue’s in the name right?
Wrong. Australia’s in it.
That’s pretty unfair if you’re from New Zealand. Even more unfair if you’re a Kiwi brewery that names all of your beers after songs like our mates at Yeastie Boys.
So, after a couple cold ones, we decided to right this preposterous wrong and launch a campaign to get New Zealand into the competition.
How? We called our pals - the Kiwi comedy pop duo Two Hearts - and together we launched New Zealand's first-ever official unofficial Eurovision entry.
People loved it. The founders of Yeastie Boys were invited for a live interview with Kay Burley on Sky News. The EU ambassador to New Zealand got involved. The NZ embassy got in touch thanking us for our work. Eurovision royalty, Conchita Wurst, backed our campaign. And even Voyager, the Australian Eurovision entry, gave us the thumbs up.
With hundreds of thousands of organic views and over 160 pieces of TV, press and radio coverage, we put Yeastie Boys at the heart of the Eurovision community.
All on a considerable media budget of absolutely nothing.
Sadly, they wouldn't let us in this year because, apparently, you need a proper application or something. But we kicked up a fuss, started a good yarn, and helped put New Zealand onto the Eurovision stage.
Role: CREATIVE DIRECTORS / CREATIVES
Agency: Atomic London | Music: Two Hearts