We brought the East Coast to the East Midlands
We refreshed a 90s hip-hop classic for heycar, creating cut-through in a crowded sector and delivering huge brand and performance results.
FILM | DIRECT | SOCIAL | PRESS | OOH | RADIO
To stand out in a crowded sector, heycar needed a big comms idea that would grab attention.
So we revived a hip-hop classic, and flipped the record on a category full of celebrity ambassadors to create cut-through with a distinctive brand sonic.
From TV and cinema, to TikTok and countless social assets, as well as OOH, press, radio, podcasts, event sponsorships and so much more, the campaign elevated heycar and its relevance with a wider, more contemporary audience.
ROLE: CREATIVE DIRECTORS / CREATIVES
ECD: KATY SUMPTION | Agency: Atomic London
Production: Outsider | Director: J Marlow | Photography: Hanina | Editing: Work Editorial | Post: Absolute Post | Music: Major Tom | Sound: Jungle