5-9 adventures for a 9-5 world
We partnered with adventurer Alastair Humphreys to create a campaign for Land Rover.
SOCIAL | OOH | FILM | DIGITAL
Why does adventure always have to be big?
We asked Land Rover customers to to re-examine how they look at their time, and focus on the 5-9 instead of the 9-5, filling their time with small, local adventures.
INSPIRATION FILMSWe followed the launch with two inspiration films, showing the different types of Microadventure you can have. Our films bring to life what we mean by ‘5-9 adventures for a 9-5 world’, and each start with the vehicle sitting outside an office as the clock changes from 16:59 to 17:00.
CONTEXTUAL MICROADVENTURESWe created highly-targeted roadside ads, each displaying a Microadventure near to driver's location. We wanted to weave the spirit of the campaign throughout, so contacted local photographers and used their stunning photographs on 96-sheets across the UK.
NEXT STOP, MICROADVENTUREWhere better to target commuters, than on the trains they spend most of their time on. Wherever their destination, we showed the endless Microadventures they could have along the way.
MICROADVENTURE CHALLENGESWe set challenges with Alastair Humphreys on both his and our social channels to keep the conversation going between films. These showcased just how easy and simple Microadventures can be, and encouraged people to go on their own.
CAMPAIGN HUBWe’ll collated a range of Microadventure inspiration into a hub on landrover.co.uk. The centrepiece of the page was an inspirational map featuring a range of Microadventure ideas.
Agency: Spark44 | Production: Mad cow | Director: Ryan Heron | Photography: Amy Shore