Once upon an Ooo

Taking inspiration from the ‘Choose Your Own Adventure’ books, we reinvented an old storytelling technique for the world’s most popular kid’s TV show.

DIGITAL  |  SOCIAL

We wrote our very own online episode that took fans on an interactive adventure through the Land of Ooo. Fans could meet their favourite characters and collect digital keepsakes along their journey (Waaay before the metaverse was a thing).

Launched in 15 countries, our idea took the Adventure Time world by storm, gaining over 15 million hits, and had an average dwell time of 5+ minutes.

Agency: We Love Digital