We relaunched Martell for the African market.
Well this was an experience. One best told over a beer.
FILM | OOH 
‘Be The Standout Swift’ is a campaign all about people who defy convention whilst also bringing up people around them.
We worked with Nigeria’s biggest musician Davido, to tell the story of how he shunned the expectations of his family and created a legacy bigger than anyone expected.
Role: Senior creatives
CD: UCHE Ezugwu | Agency: BBH | Production: ridley scott associates | Director and photographer: Meji alabi